transeffect llc (formerly TransEffect LLC) has been going through a very slow re-branding process (it’s lasted about two years now), and we’ve finally gotten the website to a point where it matches the rest of the “new” brand. So much time has been spent on client websites and personal projects that our own website has languished in such a way that it might have been difficult for some people to tell if we were even still in business (we are!).
Our new logo is built around the infinity symbol, something which holds a lot of meaning for me personally. It represents the ever-changing-but-never-ending nature of existence. What better way to sum up the power of creativity that we aim to bring to our clients and their projects? In regards to color, the blue is much closer to a pure cyan, and you’ll notice we’ve set aside the orange in favor of a bolder red. We mean business.
The website is a work in progress. I will continually be updating the portfolio to try to keep it reflecting the latest goings-on in the transeffect world, and hopefully (knock on wood) blogging a lot more. For now, I really just wanted the latest blog post to be from this year.