My name is Kevin Frey, and I’m co-owner of TransEffect, along with my business partner Brandon Jones. We’re almost into the new year, and we’ve been preparing for it by making some major changes here at TransEffect, not least of which begins with the new look of our web site.

We opened on January 1st, 2005, so this will actually be the beginning of our third year in business. Throughout our first two years, we’ve been been relying heavily on word-of-mouth advertising, and we’ve seen much success, but we plan on expanding our business as soon as possible, and so we’ll probably start advertising more heavily via tangible media, starting with the yellow pages, and working our way up from there.

We also¬†plan on¬†updating our web site more frequently, in order to keep the mood in line with seasons and holidays, as well as to keep the most up-to-date content accessible to everybody. The latest update sets the mood for the winter season, consisting of a snowman as our holiday mascot, and snowflakes of varying sizes. Soon we’ll be streamlining content for those of you who like to read everything, because right now there’s a lot of information there, and we think it can be just as effective if it were condensed a bit.

This is just the beginning of the changes we plan on implementing for the coming year. Stay tuned for more updates!